Leveraging Mobile Website Design In Your 2015 Marketing Plan

By | January 14, 2015

Every business needs a website. Even if you do not sell a product or service online, a website will result in offline transactions. 9 out of 10 people search for products, stores and services online. Since so many consumers now search for information online prior to making a purchase at a brick-and-mortar store, you need a website. If you do not have a website, you are losing customers every day to those businesses who do have a website. Which leads us to website design. Even if your company is small, a well designed website will project the image and professionalism of a much larger company. Since your website is the first point of contact between you and potential customers, your website needs to:

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Look sharp
Be easy to navigate
Have the needed information in easy to find locations of the website.
Have a good flow to the webpages and a good site structure.
Be search engine friendly due to on site SEO or search engine optimization.
Clearly present to potential customers the products or services you provide.
Lets your potential customer know what is different about your business versus your competitors.
Have professional SEO services for offsite linking and search engine rankings so your website can be found.

Along with having a regular website that can be viewed by laptops and personal computers, you will need a mobile website to also stay competitive with your business. Everywhere you go these days you see people browsing the web via their cell phones, ipads, Androids, and smart phones. More than ever today’s society is on the go. Every year the number of people who access the web primarily via mobile devices grows. Regular websites when viewed on a mobile device may look fine, but be hard for the user to navigate, do to regular websites appearing much smaller on the viewers screen and the end user needing to do much scrolling and zooming to view your content.

A solid mobile website is optimized for the smaller screens of mobile devices. These site are often the same website name, but a new domain with the extension .mobi A good design of a mobile website will achieve a ranking of 5 on the Ready.mobi tool from mTLD. The higher your mobile-readiness is the higher your score will be. Scores range from 1 to 5. You should hire an expert website designer who has extensive work with mobile websites that are optimized for mobile phones. You need a mobile website designer that can design your mobile site optimized for each of the multitude of screen sizes and operating systems, from iphones,iPad, Droids, Galaxy’s, cell phones, tablets and iPad mini’s on the market today. You also want a reliable designer that can update your website as the technology advances.

Mobile websites are great for attracting more business and new customers. When people are out and about and searching online and viewing content over half of these searches are to find services and goods while on the go. Every single minute customers are searching for your business on their smartphones and mobile devices, and if you do not have the presence with a mobile website your missing out on the sales.

Mobile websites offer a lot of techniques and tools for attracting those new customers you need to make your business thrive. Business SMS will forward your companies contact info and address via text message to their phones for later use. You can run geo targeted ads to consumers that will be served to customers who are in your target area, you can even narrow this down to have ads served to only those looking for the products or services you offer, making your mobile website ad have a higher conversion rate. SMS Text messaging can deliver targeted marketing messages offering deals, coupons, information, sales pitches, and interactive polls for your consumers to pursue. Mobile email marketing strategies can be tailor made for delivering the message you want to customers who are on the go.

One last note on mobile advertising, no one strategy is gold, the market is ever changing as are your consumers habits and these must mesh well with your mobile site design, the message you wish to convey and the needs of your customers who are on the move. A good marketing company will analyze the data from your mobile traffic and customize an advertising campaign suited to both your needs and the consumers needs who you need to reach to stay competitive.

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