USER Experience UI and Mobile Responsiveness Key Factors To Ranking In 2015

By | January 27, 2015

Are you searching for ways to increase your website traffic, generate leads and grow your online presence in 2015? Then you need to focus on user experience and developing a mobile website marketing plan.

Mobile Websites What Are The Key Functional Differences Versus Desktop Sites
Website designs are becoming more tailored to mobile applications. The design principles, that have been used for desktop sites, are being evolved to include today’s mobile Internet standards. A form factor is a key element for success rates for mobile sites. There are new principles and best practices that are important elements, for mobile site designs. Vertical sites today include airlines, ecommerce, social networking, entertainment and travel sites. Mobile sites have key functional differences from desktop websites because of mobile content prioritization, mobile navigation requirements, content limitations and phone function integration.

Content For Mobile Sites

Mobile screens are not as large as those that are typical for a desktop site. Coping with a dramatic screen size difference is required without sacrificing user experience. Mobile sites usually have only the most needed functions and features, especially those features that are necessary for time and location requirements. Content development for a mobile screen needs to include only the information that is required.

Navigation and Global Navigation

A desktop screen is typically navigated horizontally, and a user scans a navigation bar from left to right. Mobile screens require that the information presented is navigated vertically. A mobile navigation bar is placed at the top of a page. Both contextual and global directions are presented in this manner. Tabs and hypertext links are frequently included with a mobile navigation website. Hypertext links are used as easy links to click and access with a user’s finger. Mobile navigation objects tend to be bigger, to allow a user to tap with greater precision. It is important that actionable objects and buttons are big and easy to notice.

Directional Buttons and Graphics

Desktop pages use graphics and progress indicators for different reasons. Mobile site designers often avoid promotional or marketing graphics, in order to present a product in the least amount of space. A company logo often remains as a navigation button. Some mobile devices do not support more complex software, and smaller screens limit the amount of screen space in which to display all content. Mobile applications often have slower download speeds. Footers, that are included on a mobile screen, often have brief notations. Mobile sites do not use progress indicators, since there is often limited space on a mobile screen. Directional buttons are used, instead, for checkout procedures or payment, while purchasing with a mobile device.

Phone Function Integration

Mobile platforms have certain limitations of design and content, but mobile devices open up a new phone opportunity for a mobile user. Integration is available with functions such as direct calling and text messaging. Products can easily be ordered by phone.

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