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How Local SEO can Help Small Businesses Become Visible in the Maps Pack

Local SEO will rank small businesses that operate in a specific area and exclude the results of all other businesses that are not located in the areas. People want to look for shops in a specific area when they search a local keyword. Because of the low competition, they will surely find your website and they can go to your website to learn more information. You will be able to get a higher conversion rate with 200 targeted local searchers compared to 1,000 searchers that are not interested in what you are offering. For example, if you enter roofing services, it is likely that you are not going to click through any website as these roofing services are located far from where you live.

Local SEO works just like long tail keyword where there are lesser competition. The low competition means it is easier for you to get the number one spot in the search result. Even though the competition is low, you still have to work on your site and optimize it for the SEO. The low competition means it takes lesser time for your website to rank on the search result. Small businesses usually survive and get their customers from local search result. This is why you should optimize your site for local SEO if you are only offering your services to a specific area.

Including your website in the local search result can establish an impression of trustworthiness on your customers. Established business in a local area are usually listed in the local search result. In Google search engine, it will show the reviews submitted by customers for that business so that prospective customers can read them. Survey shows that more than 80% of people trust in online reviews so having customers reviewing your business is important to attract more customers. You can get your website reviewed by customers by listing it at places like Bing Local and Yelp.

Many of the local searches come from mobile phone users. Most people will carry their mobile phones everywhere they go. For example, when someone wants to look for restaurant in the area, they will perform a search query on the search engine on their mobile phone. Statistic shows that there is a higher number of mobile searches compared that desktop searches. So, if you want your business to have high visibility in the local search result, make sure to optimize it to become mobile friendly.

Local search engine optimization Is beneficial for all sizes of businesses including national companies and not just small business. National companies can get their headquarter listed in the local search result so that customer in that specific area can easily contact the customer support.

Utilizing Social Media To Supplement Your Market Reach and Add New Customers

Social media is very relevant if you are an online marketer. Using social media to your best advantage however takes skill, refinement, experience and most of all adaptation. You need to be able to adapt to changing trends, life styles and the way your consumers are consuming their media. Identifying trends is the key here.

Social media now even influences the news. Take for example the deflate-gate example. News sites, aggregators, networks all pulled peoples opinions from Tweets and Facebook. News fed off of social media which in turn fueled more social media. What lessons can be learned from this:

1) If your brand is under fire:

If your brand is under fire do not say nothing at all. The Patriots answered and used social media to their advantage and it got everyone talking. Granted this is a matter of scale here and doubtful you can reach the scale they did, but you can replicate this on a scale that is more your level. The old adage that “If you can’t say something nice, don’t say anything at all,” does not apply here when your service, goods or character are under fire.

2) Expect to make a difference but not turn the tide:
If your brand comes under attack like the Patriots did you can expect to change some views by being proactive. While negative comments and the like will draw much more traffic and buzz you can dilute the impact of anything negative thrown your way by putting a positive spin on anything and engaging people instead of keeping quite.

3) Twitter and Facebook are content discovery engines:
Social media is now consumed outside of social media sites. mew outlets routinely pick up on social media postings via screen captures. Social media is a vital part of your news, public relations and press release strategy. Due to this any content you post has the chance to be picked up by more outlets, giving you exposure to markets that might not have otherwise discovered you and your brand message. To take advantage of this post often and stay relevant and on topic and to the point which leads us to tip number four below.

4) Do not be long winded in your posts and content.
If you are too long winded with your content people will not bother with it on social media as much. Your video content, sound bytes, and pictures with text will do better than long winded articles or posts. if you want to be relevant and your news to be talked about more often and shared you need to keep it short and simple. Short and simple content gets shared on a much larger basis than long or even mid word count articles. If you do make a social media writing post try and keep it to under 200 words at most.

5) Be where your market is
If you are using social media go where your market is. If you promote very tech savvy things Reddit might be a good avenue for example. Learn the norms and rules and trends of each social media outlet, every outlet differs and has different expectations not to mention demographics. it pays to research what sites various people in your target demographics make the most use of and in what way they make use of these sites.

All in all social media is vital to your success but it is just another tool in your arsenal, not the end all be all. A good SEO firm can always assist you with social media marketing and devise a social media campaign suited for your needs and goals.

Word Of Mouth Is Another Principal To Help Grow Your Online Marketing Presence

With online marketing your email list is definitely key to success but you do have another outlet. Word of mouth marketing is also a key to success for online marketing. There is no formula for success here, that being said there are general guidelines that can point you in the right direction. The reason there is no magic formula is if there was everyone would be an overnight success.

So that being said how can you succeed with word of mouth advertising? Some things hold more truth than others, while some methods may work some of the time, other methods work more of the time. Of course it takes you putting your own unique spin on any method, after all if you carbon copy everything you will never ever stand out right?

So here are some tips for success with word of mouth advertising in online marketing:

Understand your market:

Most of your client base, rather a big chunk of your client base have two things in common: They are mobile and social. This is the biggest chunk of the market today, people who consume there media on mobile devices and browse social media many many times per day.


Authenticity:

Avoid marketing terms at most turns in this game. You need your content that you offer to come off as authentic content. People know when they are being marketed to, you can always include a link to a sales page, but saturating a webpage with marketing lingo is a sure fire way to NOT be seen as authentic. You want to use a friendly tone as if you are having a conversation with the people reading or viewing your content, not looking like a used car lot salesmen trying to sell them a lemon. Your customers will know when they are being marketed or being treated like a valued community member.

Short video:
Videos get shared. You know what the most shared viral content has in common with each other? The videos are short, simple and sweet. Many platforms such as Instagram and Vine limit video content to 15 seconds or less for just that reason. You will find more engagement with simple short and to the point videos than long drawn out boring videos to tell your brand story. You want to stay relevant on topic, to the point, but keep it entertaining at the same time. This is where a good writer can come in handy, but to succeed with a good writer you need to provide your writer with a good outline on who and what your brand is, it is their job to polish that up using words to tell that story in a way that gravitates with readers.

To create a good word of mouth campaign you need to be authentic. You need to avoid overly marketing words, terms and phrases, if people know they are being marketed people will not share your content. You use good content to bring people to your website and then you create a sales funnel from your website. Each page of your website should be viewed as a funnel. Quality content is the core of this funnel and authority and authenticity result from this. Once you have authority and authenticity sales will follow.

Lastly you need a service or product you believe in. A product or service that would gladly recommend to your own mother and family. If you do not have that go back to the drawing board.

USER Experience UI and Mobile Responsiveness Key Factors To Ranking In 2015

Are you searching for ways to increase your website traffic, generate leads and grow your online presence in 2015? Then you need to focus on user experience and developing a mobile website marketing plan.

Mobile Websites What Are The Key Functional Differences Versus Desktop Sites
Website designs are becoming more tailored to mobile applications. The design principles, that have been used for desktop sites, are being evolved to include today’s mobile Internet standards. A form factor is a key element for success rates for mobile sites. There are new principles and best practices that are important elements, for mobile site designs. Vertical sites today include airlines, ecommerce, social networking, entertainment and travel sites. Mobile sites have key functional differences from desktop websites because of mobile content prioritization, mobile navigation requirements, content limitations and phone function integration.

Content For Mobile Sites

Mobile screens are not as large as those that are typical for a desktop site. Coping with a dramatic screen size difference is required without sacrificing user experience. Mobile sites usually have only the most needed functions and features, especially those features that are necessary for time and location requirements. Content development for a mobile screen needs to include only the information that is required.


Navigation and Global Navigation

A desktop screen is typically navigated horizontally, and a user scans a navigation bar from left to right. Mobile screens require that the information presented is navigated vertically. A mobile navigation bar is placed at the top of a page. Both contextual and global directions are presented in this manner. Tabs and hypertext links are frequently included with a mobile navigation website. Hypertext links are used as easy links to click and access with a user’s finger. Mobile navigation objects tend to be bigger, to allow a user to tap with greater precision. It is important that actionable objects and buttons are big and easy to notice.

Directional Buttons and Graphics

Desktop pages use graphics and progress indicators for different reasons. Mobile site designers often avoid promotional or marketing graphics, in order to present a product in the least amount of space. A company logo often remains as a navigation button. Some mobile devices do not support more complex software, and smaller screens limit the amount of screen space in which to display all content. Mobile applications often have slower download speeds. Footers, that are included on a mobile screen, often have brief notations. Mobile sites do not use progress indicators, since there is often limited space on a mobile screen. Directional buttons are used, instead, for checkout procedures or payment, while purchasing with a mobile device.

Phone Function Integration

Mobile platforms have certain limitations of design and content, but mobile devices open up a new phone opportunity for a mobile user. Integration is available with functions such as direct calling and text messaging. Products can easily be ordered by phone.

Leveraging Mobile Website Design In Your 2015 Marketing Plan

Every business needs a website. Even if you do not sell a product or service online, a website will result in offline transactions. 9 out of 10 people search for products, stores and services online. Since so many consumers now search for information online prior to making a purchase at a brick-and-mortar store, you need a website. If you do not have a website, you are losing customers every day to those businesses who do have a website. Which leads us to website design. Even if your company is small, a well designed website will project the image and professionalism of a much larger company. Since your website is the first point of contact between you and potential customers, your website needs to:

mobile_icons


Look sharp
Be easy to navigate
Have the needed information in easy to find locations of the website.
Have a good flow to the webpages and a good site structure.
Be search engine friendly due to on site SEO or search engine optimization.
Clearly present to potential customers the products or services you provide.
Lets your potential customer know what is different about your business versus your competitors.
Have professional SEO services for offsite linking and search engine rankings so your website can be found.

Along with having a regular website that can be viewed by laptops and personal computers, you will need a mobile website to also stay competitive with your business. Everywhere you go these days you see people browsing the web via their cell phones, ipads, Androids, and smart phones. More than ever today’s society is on the go. Every year the number of people who access the web primarily via mobile devices grows. Regular websites when viewed on a mobile device may look fine, but be hard for the user to navigate, do to regular websites appearing much smaller on the viewers screen and the end user needing to do much scrolling and zooming to view your content.

A solid mobile website is optimized for the smaller screens of mobile devices. These site are often the same website name, but a new domain with the extension .mobi A good design of a mobile website will achieve a ranking of 5 on the Ready.mobi tool from mTLD. The higher your mobile-readiness is the higher your score will be. Scores range from 1 to 5. You should hire an expert website designer who has extensive work with mobile websites that are optimized for mobile phones. You need a mobile website designer that can design your mobile site optimized for each of the multitude of screen sizes and operating systems, from iphones,iPad, Droids, Galaxy’s, cell phones, tablets and iPad mini’s on the market today. You also want a reliable designer that can update your website as the technology advances.

Mobile websites are great for attracting more business and new customers. When people are out and about and searching online and viewing content over half of these searches are to find services and goods while on the go. Every single minute customers are searching for your business on their smartphones and mobile devices, and if you do not have the presence with a mobile website your missing out on the sales.

Mobile websites offer a lot of techniques and tools for attracting those new customers you need to make your business thrive. Business SMS will forward your companies contact info and address via text message to their phones for later use. You can run geo targeted ads to consumers that will be served to customers who are in your target area, you can even narrow this down to have ads served to only those looking for the products or services you offer, making your mobile website ad have a higher conversion rate. SMS Text messaging can deliver targeted marketing messages offering deals, coupons, information, sales pitches, and interactive polls for your consumers to pursue. Mobile email marketing strategies can be tailor made for delivering the message you want to customers who are on the go.

One last note on mobile advertising, no one strategy is gold, the market is ever changing as are your consumers habits and these must mesh well with your mobile site design, the message you wish to convey and the needs of your customers who are on the move. A good marketing company will analyze the data from your mobile traffic and customize an advertising campaign suited to both your needs and the consumers needs who you need to reach to stay competitive.